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http://lib.hpu.edu.vn/handle/123456789/33549| Title: | Retail Management A Strategic Approach (13th Edition) |
| Authors: | Berman, Barry Evans, Joel R. |
| Keywords: | Business Marketing Marketing principles |
| Issue Date: | 2018 |
| Publisher: | Pearson |
| Abstract: | Retail Management is designed as a one-semester text for students of retailing or retail management. Due to the flexible pedagogical elements that accompany the book and the ability of the instructor to cover all or selected chapters in the book, Retail Management has been used by four-year and two-year schools, in undergraduate and graduate courses, and by business schools and nonbusiness schools. In many cases, students will have already been exposed to marketing principles. |
| URI: | https://lib.hpu.edu.vn/handle/123456789/33549 |
| ISBN: | 978-1-292-21467-2 |
| Appears in Collections: | Sociology |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Retail-Management-A-Strategic-Approach.pdf Restricted Access | 32.4 MB | Adobe PDF |  View/Open Request a copy |
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