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http://lib.hpu.edu.vn/handle/123456789/33475| Title: | Essential guide to marketing planning |
| Authors: | Wood, Marian Burk |
| Keywords: | Marketing Planning Marketing strategy |
| Issue Date: | 2017 |
| Publisher: | Pearson |
| Abstract: | Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product |
| URI: | https://lib.hpu.edu.vn/handle/123456789/33475 |
| ISBN: | 978-1-292-11752-2 |
| Appears in Collections: | Sociology |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Essential-guide-to-marketing-planning.pdf Restricted Access | 3.58 MB | Adobe PDF |  View/Open Request a copy |
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