Please use this identifier to cite or link to this item: http://lib.hpu.edu.vn/handle/123456789/32894
Title: Product Design and Development
Authors: Ulrich, Karl T.
Eppinger, Steven D.
Keywords: Marketing
Industrial Design
Sales
Business
Issue Date: 2011
Publisher: McGraw-Hill Education
Abstract: Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.
URI: https://lib.hpu.edu.vn/handle/123456789/32894
ISBN: 9780073404776
Appears in Collections:Sociology

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