The Law of Marketing (Special Topics Collection)

Please use this identifier to cite or link to this item: http://lib.hpu.edu.vn/handle/123456789/30253

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DC Field	Value	Language
dc.contributor.author	Oswald, Lynda J.	en_US
dc.date.accessioned	2018-04-09T08:16:36Z
dc.date.available	2018-04-09T08:16:36Z
dc.date.issued	2010	en_US
dc.identifier.isbn	1439079242	en_US
dc.identifier.isbn	9781439079249	en_US
dc.identifier.other	HPU5161302	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/30253	-
dc.description.abstract	Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.	en_US
dc.format.extent	443 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	South-Western College	en_US
dc.subject	The Law of Marketing	en_US
dc.subject	Law	en_US
dc.subject	Marketing	en_US
dc.title	The Law of Marketing (Special Topics Collection)	en_US
dc.type	Book	en_US
dc.size	3,700 KB	en_US
dc.department	Sociology	en_US
Appears in Collections:	Sociology

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