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Please use this identifier to cite or link to this item: http://lib.hpu.edu.vn/handle/123456789/30163
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dc.contributor.authorFerrell, O. C.en_US
dc.contributor.authorHartline, Michael D.en_US
dc.date.accessioned2018-04-02T03:00:12Z
dc.date.available2018-04-02T03:00:12Z
dc.date.issued2010en_US
dc.identifier.isbn053846738Xen_US
dc.identifier.isbn9780538467384en_US
dc.identifier.otherHPU5161286en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/30163-
dc.description.abstractThoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.en_US
dc.format.extent769 p.en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoenen_US
dc.publisherSouth-Western Collegeen_US
dc.subjectMarketing Strategyen_US
dc.subjectBusinessen_US
dc.subjectAdvertisingen_US
dc.titleMarketing Strategyen_US
dc.typeBooken_US
dc.size22,530 KBen_US
dc.departmentSociologyen_US
Appears in Collections:Sociology

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