Public Relations: Strategies and Tactics, Global Edition

Please use this identifier to cite or link to this item: https://lib.hpu.edu.vn/handle/123456789/28866

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DC Field	Value	Language
dc.contributor.author	Wilcox, Dennis L.	en_US
dc.contributor.author	Cameron, Glen T.	en_US
dc.contributor.author	Reber, Bryan H.	en_US
dc.date.accessioned	2018-01-12T07:29:57Z
dc.date.available	2018-01-12T07:29:57Z
dc.date.issued	2014	en_US
dc.identifier.isbn	1292056584	en_US
dc.identifier.isbn	9781292056586	en_US
dc.identifier.other	HPU5160983	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/28866	-
dc.description.abstract	Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.	en_US
dc.format.extent	625 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	Pearson Education	en_US
dc.subject	Public Relations	en_US
dc.subject	Strategies	en_US
dc.subject	Tactics	en_US
dc.title	Public Relations: Strategies and Tactics, Global Edition	en_US
dc.type	Book	en_US
dc.size	11,876Kb	en_US
dc.department	Sociology	en_US
Appears in Collections:	Sociology

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