Using LinkedIn

Abstract

Using LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning resources: more than 60 video and audio tutorials as well as additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know. This practical, approachable coverage guides you through mastering LinkedIn topics including: Creating a profile that achieves targeted goalsFinding jobs, consulting opportunities, and clients on LinkedInRecruiting job candidatesDeveloping a streamlined approach for managing contactsCustomizing LinkedIn for maximum effectivenessUsing LinkedIn Answers and Groups for research and marketingExtending the power of LinkedIn with applications and toolsBecoming a LinkedIn service providerAccessing LinkedIn from mobile devicesAdvertising on LinkedIn