Getting to YES: Negotiating Agreement Without Giving In

Abstract

In the last ten years negotiation as a field for academic and professional concern has grown dramatically. New theoretical works have been published, case studies have been produced, and empirical research undertaken. Ten years ago almost no professional school offered courses on negotiation, now they are all but universal. Universities are beginning to appoint faculty who specialize in negotiation. Consulting firms now do the same in the corporate world. Against this changing intellectual landscape, the ideas in Getting to Yes have stood up well. They have gained considerable attention and acceptance from a broad audience, and are frequently cited as starting points for other work. Happily, they remain persuasive to the authors as well. Most questions and comments have focused on places where the book has proven ambiguous, or where readers have wanted more specific advice. We have tried to address the most important of these topics in this revision.