The C.R.M. Pocketbook

Abstract

We are living in an increasingly competitive and rapidly changing environment where it is more difficult to acquire, retain and develop customers profitably. Who can doubt that the right customers are vital to your business's success? Customer Relationship Management (CRM) strategies shouldnow be the driving force for cross-functional teamwork, both inside and outside the organisation, to improve the business. This book will help you understand what Customer Relationship Management is all about, from a strategic level through to practical implementation. An effective CRM strategy can deliver outstanding improvements in profitability, revenue growth and sustainability of the business. Any organisation with customers of whatever type will benefit from this book.