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https://lib.hpu.edu.vn/handle/123456789/23880| Title: | Marketing Management, 14th Edition |
| Authors: | Kotler, Philip Keller, Kevin Lane |
| Keywords: | Marketing Business Marketing management |
| Issue Date: | 2012 |
| Publisher: | Prentice Hall |
| Abstract: | Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. |
| URI: | https://lib.hpu.edu.vn/handle/123456789/23880 |
| ISBN: | 978-0-13-210292-6 |
| Appears in Collections: | Sociology |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 751_Marketing_Management.pdf Restricted Access | 34.01 MB | Adobe PDF |  View/Open Request a copy |
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