Leading Apple with Steve Jobs: management lessons from a controversial genius

Abstract

A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives. Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry-a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort. Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation. Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction.