Please use this identifier to cite or link to this item: http://lib.hpu.edu.vn/handle/123456789/22195
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dc.contributor.authorSchaffer, Nealen_US
dc.date.accessioned2016-07-06T01:18:47Z
dc.date.available2016-07-06T01:18:47Z
dc.date.issued2013en_US
dc.identifier.isbn9781118651186en_US
dc.identifier.otherHPU2160212en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/22195-
dc.description.abstractToday, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create-and execute upon-their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the Ad Age Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself-and do it right.en_US
dc.format.extent226 p.en_US
dc.format.mimetypeapplication/pdf-
dc.language.isoenen_US
dc.publisherWileyen_US
dc.subjectMedia strategyen_US
dc.subjectMarketingen_US
dc.subjectBusinessen_US
dc.titleMaximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Successen_US
dc.typeBooken_US
dc.size3.09 MBen_US
dc.departmentEnglish resourcesen_US
Appears in Collections:Sociology

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