Fundamentals of Business-to-Business Marketing: Mastering Business Markets

Please use this identifier to cite or link to this item: http://lib.hpu.edu.vn/handle/123456789/22189

Full metadata record

DC Field	Value	Language
dc.contributor.editor	Kleinaltenkamp, Michael	en_US
dc.date.accessioned	2016-07-06T01:18:46Z
dc.date.available	2016-07-06T01:18:46Z
dc.date.issued	2015	en_US
dc.identifier.isbn	978-3-319-12462-9	en_US
dc.identifier.isbn	978-3-319-12463-6	en_US
dc.identifier.other	HPU2160207	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/22189	-
dc.description.abstract	This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.	en_US
dc.format.extent	334 p.	en_US
dc.format.mimetype	application/pdf	-
dc.language.iso	en	en_US
dc.publisher	Springer International Publishing	en_US
dc.relation.ispartofseries	Springer Texts in Business and Economics	en_US
dc.subject	Business	en_US
dc.subject	Business marketing	en_US
dc.subject	Business markets	en_US
dc.title	Fundamentals of Business-to-Business Marketing: Mastering Business Markets	en_US
dc.type	Book	en_US
dc.size	7.98 MB	en_US
dc.department	English resources	en_US
Appears in Collections:	Sociology

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