Please use this identifier to cite or link to this item: https://lib.hpu.edu.vn/handle/123456789/22188
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dc.contributor.editorKleinaltenkamp, Michaelen_US
dc.contributor.editorPlinke, Wulffen_US
dc.contributor.editorGeiger, Ingmaren_US
dc.date.accessioned2016-07-06T01:18:46Z
dc.date.available2016-07-06T01:18:46Z
dc.date.issued2015en_US
dc.identifier.isbn978-3-662-43855-8en_US
dc.identifier.isbn978-3-662-43856-5en_US
dc.identifier.otherHPU2160206en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/22188-
dc.description.abstractRelationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.en_US
dc.format.extent342 p.en_US
dc.format.mimetypeapplication/pdf-
dc.language.isoenen_US
dc.publisherSpringer-Verlag Berlin Heidelbergen_US
dc.relation.ispartofseriesSpringer Texts in Business and Economicsen_US
dc.subjectBusinessen_US
dc.subjectBusiness managementen_US
dc.subjectMarketingen_US
dc.subjectBusiness marketsen_US
dc.titleBusiness Relationship Management and Marketing: Mastering Business Marketsen_US
dc.typeBooken_US
dc.size6.09 MBen_US
dc.departmentEnglish resourcesen_US
Appears in Collections:Sociology

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