Please use this identifier to cite or link to this item:
https://lib.hpu.edu.vn/handle/123456789/22188
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.editor | Kleinaltenkamp, Michael | en_US |
dc.contributor.editor | Plinke, Wulff | en_US |
dc.contributor.editor | Geiger, Ingmar | en_US |
dc.date.accessioned | 2016-07-06T01:18:46Z | |
dc.date.available | 2016-07-06T01:18:46Z | |
dc.date.issued | 2015 | en_US |
dc.identifier.isbn | 978-3-662-43855-8 | en_US |
dc.identifier.isbn | 978-3-662-43856-5 | en_US |
dc.identifier.other | HPU2160206 | en_US |
dc.identifier.uri | https://lib.hpu.edu.vn/handle/123456789/22188 | - |
dc.description.abstract | Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice. | en_US |
dc.format.extent | 342 p. | en_US |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en | en_US |
dc.publisher | Springer-Verlag Berlin Heidelberg | en_US |
dc.relation.ispartofseries | Springer Texts in Business and Economics | en_US |
dc.subject | Business | en_US |
dc.subject | Business management | en_US |
dc.subject | Marketing | en_US |
dc.subject | Business markets | en_US |
dc.title | Business Relationship Management and Marketing: Mastering Business Markets | en_US |
dc.type | Book | en_US |
dc.size | 6.09 MB | en_US |
dc.department | English resources | en_US |
Appears in Collections: | Sociology |
Files in This Item:
File | Description | Size | Format | |
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206_Business_Relationship_Management.pdf Restricted Access | 6.25 MB | Adobe PDF | ![]() View/Open Request a copy |
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