Introducing Marketing

Please use this identifier to cite or link to this item: https://lib.hpu.edu.vn/handle/123456789/21982

Full metadata record

DC Field	Value	Language
dc.contributor.author	Burnett, John	en_US
dc.date.accessioned	2016-07-04T08:21:02Z
dc.date.available	2016-07-04T08:21:02Z
dc.date.issued	2015	en_US
dc.identifier.other	HPU3160412	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/21982	-
dc.description.abstract	Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.	en_US
dc.format.extent	291 p.	en_US
dc.format.mimetype	application/pdf	-
dc.language.iso	en	en_US
dc.publisher	Campus Manitoba	en_US
dc.subject	Bussiness	en_US
dc.subject	Marketing	en_US
dc.subject	Economic	en_US
dc.title	Introducing Marketing	en_US
dc.type	Book	en_US
dc.size	12,272KB	en_US
dc.department	Education	en_US
Appears in Collections:	Education

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File	Description	Size	Format
09_CoreConceptsofMarketing.pdf Restricted Access		12.27 MB	Adobe PDF	View/Open Request a copy

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