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http://lib.hpu.edu.vn/handle/123456789/21512| Title: | Mastering Strategic Management |
| Authors: | Ketchen, Dave Short, Jeremy |
| Keywords: | Business Management Marketing Strategic management |
| Issue Date: | 2015 |
| Publisher: | University of Minnesota Libraries Publishing |
| Abstract: | Chapter 1: Mastering Strategy: Art and Science. Chapter 2: Leading Strategically. Chapter 3: Evaluating the External Environment. Chapter 4: Managing Firm Resources. Chapter 5: Selecting Business-Level Strategies. Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves. Chapter 7: Competing in International Markets. Chapter 8: Selecting Corporate-Level Strategies. Chapter 9: Executing Strategy through Organizational Design. Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility |
| URI: | https://lib.hpu.edu.vn/handle/123456789/21512 |
| ISBN: | 978-1-4533231-0-6 |
| Appears in Collections: | Education |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 38_MasteringStrategicManagement.pdf Restricted Access | 56.59 MB | Adobe PDF |  View/Open Request a copy |
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