Information Strategies for Communicators

Abstract

Lesson 1. Personal / Professional Skills of Successful Communicators. 1.1 EQ vs IQ. 1.2 Attributes Employers Desire. 1.3 Team Membership Skills. 1.4 Values for Success. 1.5 Resources. Lesson 2. Information Strategy Process and the Needs of Communicators. 2.1 Information for Messages. 2.2 The Information Strategy Process. 2.3 Information Tasks of Communication Professionals. 2.4 News Messages. 2.5 Advertising Messages. 2.6 Public Relations Messages. 2.7 Storytelling and the Information Strategy. 2.8 Resources. Lesson 3. Question Analysis: From Assignment to Message. 3.2 Assignment Clarification. 3.3 Message Purpose. 3.4 Time / Space. 3.5 Formats / Channels. 3.6 Resources. 3.1 Understanding the Gatekeeper Audience. Lesson 4. Question Analysis: Who's the Audience? 4.1 Types of Audiences. 4.2 Gatekeepers. 4.3 Colleagues and Professionals. 4.4 Target Audience. 4.5 Audience Segments: Demographics. 4.6 Audience Segments: Geographics. 4.7 Audience Segments: Psychographics. 4.8 Combining Segment Data. 4.9 News. 4.10 Advertising. 4.11 Public Relations. 4.12 Who's the Audience for News? 4.13 Who's the Audience for Advertising? 4.14 Who's the Audience for Public Relations? 4.15 Summary / Resources. Lesson 5. Question Analysis: What's the Topic? 5.1 What's the Angle? 5.2 News Angle. 5.3 Strategic Communication Angle. 5.4 Key Questions to Answer. 5.5 Idea Generation. 5.6 Observation for Idea Generation. 5.7 Types of Observation: Routine