Growth and Competitive Strategy in 3 Circles

Abstract

Chapter 1: The Challenges of Growth. Three Fundamentals. Thinking Integratively About Customer Value, Competitive Position, and Capabilities. Chapter Summary and Looking Ahead. Chapter 2: Introduction to 3-Circle Analysis. Introduction. The Outside View. The Inside View. Growth Strategies. Chapter Summary. Chapter 3: Defining the Context. Chapter Introduction. Defining the Context: Overview. Chapter Summary: A Matter of Choice. Appendix: The Economics of Market Segmentation. Chapter 4: The Meaning of Value. Customer Value Basics. Identifying and Analyzing Customer Value. Chapter Summary. Chapter 5: Sorting Value. Introduction: The Value of “Sorting”. The 3-Circle Model: Seven Categories of Value. Overall Positioning Strategy. Chapter Summary: Not All Value Is Created Equal. Chapter 6: Growth Strategy. Introduction. Value and Positioning. Growth Implications for Value Categories. Overall Positioning: First, Take a Hard, Honest Look at Your Area A. Exploring Five Growth Imperatives. Chapter Summary. Chapter 7: Implementation: An Inside View of the Organization. Looking Inside the 3 Circles for the Building Blocks of Product Attributes and Service. Growth From Resources, Capabilities, and Assets Inside the Company. Chapter Summary. Chapter 8: Dynamic Aspects of Markets. Johnson & Johnson Stent: The Perfect Market-Dynamics Storm. Market Dynamics in 3 Circles. Anticipating Market Dynamics. Chapter Summary. Chapter 9: Summary: Growth Strategy in 10 Steps. Chapter Introduction. Step 1: Defining Context. Step 2: Customer Analysis. Step 3: Sorting Value. Step 4: Deep Diving. Step 5: Preliminary Growth Strategy Ideas. Steps 6, 7, and 8: Exploring Capabilities, Resources, and Assets to Align Behind Growth Strategy Ideas. Step 9: Dynamics. Step 10: Vetted Growth Strategy. Chapter Summary. References.