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http://lib.hpu.edu.vn/handle/123456789/21493| Title: | Fundamentals of Global Strategy |
| Authors: | Kluyver, Cornelis de |
| Keywords: | Business Management Marketing Global Strategy |
| Issue Date: | 2013 |
| Publisher: | The Saylor Foundation |
| Abstract: | Chapter 1: Competing in a Global World. Chapter 2: The Globalization of Companies and Industries. Chapter 3: Generic Strategies for Global Value Creation. Chapter 4: Global Strategy as Business Model Change. Chapter 5: Target Markets and Modes of Entry. Chapter 6: Globalizing the Value Proposition. Chapter 7: Global Branding. Chapter 8: Globalizing the Value Chain Infrastructure. Chapter 9: Global Supply-Chain Management. Chapter 10: Globalizing the Management Mode. |
| URI: | https://lib.hpu.edu.vn/handle/123456789/21493 |
| ISBN: | 978-1-4533328-7-0 |
| Appears in Collections: | Education |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 20_FundamentalsofGlobalStrategy.pdf Restricted Access | 1.76 MB | Adobe PDF |  View/Open Request a copy |
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