Social commerce: Marketing, Technology and Management

Please use this identifier to cite or link to this item: http://lib.hpu.edu.vn/handle/123456789/21235

Title:	Social commerce: Marketing, Technology and Management
Authors:	Turban, Efraim Strauss, Judy Lai, Linda
Keywords:	Social commerce Marketing Technology Management
Issue Date:	2016
Publisher:	Springer International Publishing
Series/Report no.:	Springer Texts in Business and Economics
Abstract:	The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce, supporting theories and concepts, marketing communications, customer engagement and metrics, social shopping, social customer service and CRM contents, the social enterprise, innovative applications, strategy and performance management, and implementing social commerce systems.
URI:	https://lib.hpu.edu.vn/handle/123456789/21235
ISBN:	978-3-319-17027-5 978-3-319-17028-2
Appears in Collections:	Technology

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