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Browsing by Subject Customer
Showing results 1 to 7 of 7
| Issue Date | Title | Author(s) |
| 2002 | Becoming an "Interesting" Customer: Procurement Strategies for Buyers without Leverage | Christiansen, Poul Erik; Maltz, Arnold |
| 2001 | The C.R.M. Pocketbook | Alexander, David; Turner, Charles |
| 2018 | Customer engagement marketing | Harmeling, Colleen M.; Kumar, V.; Palmatier, Robert W. |
| 2011 | Essentials of Marketing Management | Lancaster, Geoffrey; Massingham, Lester |
| 2013 | Marketing | Grewal, Dhruv; Levy, Michael |
| 2014 | Marketing | Kerin, Roger; Hartley, Steven; Rudelius, William |
| 2015 | Principles of Marketing - Global Edition | Kotler, Philip; Armstrong, Gary |
