http://lib.hpu.edu.vn/handle/123456789/21983 Thu, 09 Apr 2026 14:34:46 GMT 2026-04-09T14:34:46Z http://lib.hpu.edu.vn/handle/123456789/35837 Retailing Management, Eighth Edition Levy, Michael; Weitz, Barton Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor and Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students. The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services. Sat, 01 Jan 2011 00:00:00 GMT http://lib.hpu.edu.vn/handle/123456789/35837 2011-01-01T00:00:00Z http://lib.hpu.edu.vn/handle/123456789/35836 Retailing Management, Eleventh Edition Levy, Michael; Grewal, Dhruv; Weitz, Barton A. Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers: - Use of big data and analytical methods for decision making - Social media and mobile channels for communicating with customers and enhancing their shopping experience - Issues involved in providing a seamless multichannel experience for customers - Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions - Impact of globalization on the retail industry. The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and HandM’s digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions. Sat, 01 Jan 2022 00:00:00 GMT http://lib.hpu.edu.vn/handle/123456789/35836 2022-01-01T00:00:00Z http://lib.hpu.edu.vn/handle/123456789/35835 Warehouse Management A complete guide to improving efficiency and minimizing costs in the modern warehouse, Third Edition Richards, Gwynne Offering comprehensive advice on all aspects of managing a warehouse, the third edition of Warehouse Management is an ideal guide and detailed reference book for anyone looking to gain a real insight into warehouse operations. It examines everything from the latest technological advances, operations and people management to current environmental issues. This third edition of Warehouse Management includes definitive updates across the industry, such as the vast expansion of warehouse technology and robotics, warehouse design and the increasing challenges posed by e-commerce. Gwynne Richards tackles the core challenges for today's managers, offering experienced advice on how to reduce lead times, increase productivity and improve customer service. Revamped with more practical case studies and an array of downloadable warehouse tools, this new edition of Warehouse Management includes useful warehouse audit checklists and is firmly supported with insightful photographs, video links and projections. Mon, 01 Jan 2018 00:00:00 GMT http://lib.hpu.edu.vn/handle/123456789/35835 2018-01-01T00:00:00Z http://lib.hpu.edu.vn/handle/123456789/35834 Inbound marketing: get found using Google, social media, and blogs Halligan, Brian; Shah, Dharmesh Raise your hand if you know a business that would like more visitors to its website, more leads for its sales team—and more customers to fuel growth. Chances are your hand is up. We all know businesses that want to grow. There are millions of them. Since you’re reading this book, chances are, your business is one of them. Now, raise your hand if you love getting cold calls from eager salespeople during dinner. Or spam e-mails with irrelevant offers in your inbox. How about popup ads when you’re trying to read an article on the Internet? No hands up? Didn’t think so. And, as it turns out, most other people share your sentiment. The problem is that there’s a fundamental mismatch between how organizations are marketing and selling their offerings—and the way that people actually want to shop and buy. We all want to help our organizations grow, but nobody (including marketers) likes the way we are commonly Wed, 01 Jan 2014 00:00:00 GMT http://lib.hpu.edu.vn/handle/123456789/35834 2014-01-01T00:00:00Z